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Sky Cinema | Hamleys Toy Parade

Client: Regent Street Association


November, 2016


Regent Street, London


Hamleys Toy Parade, all-day extravaganza for the biggest toy parade London has ever seen.


Secured Sky Cinema as headline sponsor of the event, resulting in a family friendly activation that contributed to the content from the day, and proved particularly popular amongst children. In addition, Media Circus secured a media partnership with National Rail leading to over 8,000,000 opportunities to see, as well as a radio partnership with Magic Radio, with over 2,000,000 opportunities to see.