Client: Regent Street Association
Sky Cinema | Hamleys Toy Parade
Regent Street, London
Hamleys Toy Parade, all-day extravaganza for the biggest toy parade London has ever seen.
Secured Sky Cinema as headline sponsor of the event, resulting in a family friendly activation that contributed to the content from the day, and proved particularly popular amongst children. In addition, Media Circus secured a media partnership with National Rail leading to over 8,000,000 opportunities to see, as well as a radio partnership with Magic Radio, with over 2,000,000 opportunities to see.