Client: Bauer Media
Scala Radio | Show in the dark 2019
Regent Street, London
In 2019 The Crown Estate announced the launch of Show In The Dark, an arts and culture event that was spread throughout Regent Street and Regent Street St. James’s.
Media Circus brokered a partnership with Scala Radio, with the new radio station becoming the official media partner, delivering a campaign value of £64,000, as well as talent for a talk and performances:
Talent: Faye Treacy, Jack Pepper, Scala Collective
Total Campaign Reach: Unable to ascertain as the station had just launched so no RAJAR figures were available.