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NFL Kickoff | Piccadilly

Client: Heart of London Business Alliance


September, 2018


Piccadilly, London


NFL Kickoff was the first of its kind in the UK, and the professional American football league were in search of an iconic London location that can host a large-scale, road closure event, in celebration of the NFL season commencing.


Negotiated and secured a contract with NFL to host the event on Piccadilly, which not only saw thousands of fans attend but engaged with the businesses in the area, ensuring a mutually beneficial partnership for all involved.