Client: The Crown Estate and Regent Street Association
Jo Malone |
Regent Street Christmas Lights
Regent Street, London
Regent Street Christmas Lights, one of the UK’s largest seasonal campaigns.
With ‘Timeless Elegance’ being the theme of the Christmas lights, Media Circus secured a partnership with leading British perfume and scented candle brand Jo Malone, which elevated the overall campaign, whilst reinforcing Regent Street as being best in class. To compliment the theme, we also negotiated and executed a media partnership with Classic FM, who provided talent including Myleene Klass, Darcey Bussell and the Philharmonia Orchestra, contributing to a campaign reach of over 14,400,000.