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01

Jo Malone |

Regent Street Christmas Lights

Client: The Crown Estate and Regent Street Association

When

November, 2015

Where

Regent Street, London

What

Regent Street Christmas Lights, one of the UK’s largest seasonal campaigns.

Results

With ‘Timeless Elegance’ being the theme of the Christmas lights, Media Circus secured a partnership with leading British perfume and scented candle brand Jo Malone, which elevated the overall campaign, whilst reinforcing Regent Street as being best in class. To compliment the theme, we also negotiated and executed a media partnership with Classic FM, who provided talent including Myleene Klass, Darcey Bussell and the Philharmonia Orchestra, contributing to a campaign reach of over 14,400,000.