24Client: The Crown Estate and Regent Street Association
Fitbit | Summer Streets
Regent Street, London
Summer Streets, a transformational traffic-free celebration, including a range of activities, entertainment and food and drink offerings instead of the usual traffic, for 4 Sundays in July.
Media Circus negotiated, secured and managed a partnership with Fitbit, which had the wearable technology company create a ball pit activation, with activity designed to raise consumer’s heart rates, providing a chance to win their own Fitbits. This partnership aligned perfectly with the event, as one of the main themes of Summer Streets was health & wellness.