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Fitbit | Summer Streets

24Client: The Crown Estate and Regent Street Association

When

July, 2017

Where

Regent Street, London

What

Summer Streets, a transformational traffic-free celebration, including a range of activities, entertainment and food and drink offerings instead of the usual traffic, for 4 Sundays in July.

Results

Media Circus negotiated, secured and managed a partnership with Fitbit, which had the wearable technology company create a ball pit activation, with activity designed to raise consumer’s heart rates, providing a chance to win their own Fitbits. This partnership aligned perfectly with the event, as one of the main themes of Summer Streets was health & wellness.