Client: American Express
American Express | Heathrow Express
June – September, 2016
Heathrow Express, London
American Express wanted to target in-bound customers into the UK as part of their target market falls within this demographic.
Media Circus brokered a deal between American Express and Heathrow Express, which resulted in American Express having 4 exclusive panels within the 680,000 Heathrow Express maps, solely for Amex messaging, being distributed through handouts to passengers upon arrival, in key London train stations and in London hotels.