TALENT:
Over 20 top West End Musicals including Jersey Boys, Mamma Mia!, Wicked, Billy Elliott, STOMP, Legally Blonde, The Lion King, Dirty Dancing, Love Never Dies, Chicago, We Will Rock You, Priscilla Queen of the Desert, War Horse, Grease, Thriller Live and Million Dollar Quartet.We created the concept and event for West End LIVE, a free two day event which shows the best of West End Musical entertainment by showcasing all the top musicals within theatre land and London now in its 8th year.
Over 20 top West End Musicals including Jersey Boys, Mamma Mia!, Wicked, Billy Elliott, STOMP, Legally Blonde, The Lion King, Dirty Dancing, Love Never Dies, Chicago, We Will Rock You, Priscilla Queen of the Desert, War Horse, Grease, Thriller Live and Million Dollar Quartet.We created the concept and event for West End LIVE, a free two day event which shows the best of West End Musical entertainment by showcasing all the top musicals within theatre land and London now in its 8th year.
We targeted a film partner to bring content to the event which delivered funding and entertainment.
We worked with Heart Radio to partner with the event with a 2 week on air campaign with live reads, online presence and event presence.
West End LIVE is an essential partnership to West End theatre which helps to increase ticket sales to many of its shows making theatre accessible to everyone.
The event also helps to support local businesses by attracting over 750,000 visitors over the weekend.
PARTNERS:
Health & Safety, SFM Security, Clean Team, TFL, Westminster County Council.
RESULT:
750,000 attendance throughout the whole weekend.
Click below to watch the film.
| WHAT: West End LIVE – Free 2 day concert from over 20 of London’s top West End Musicals |
| WHERE: TRAFALGAR Square |
| CLIENT: City of Westminster Council |
| SPONSOR: 20th Century Fox |
| MEDIA PARTNERS: Heart Radio |