REGENT STREET CHRISTMAS LIGHTS 2011

TALENT:
London’s most iconic switch on event, on the world famous Regent Street, was supported by Sony Animation’s Arthur Christmas in 2011. The film’s stars, Bill Nighy and Ashley Jensen, turned up to switch the lights with Kelly Clarkson and Matt Cardle who provided musical entertainment along with the West End Gospel Choir and Bianca Nicholas. 

We consulted on the event direction, delivery, creative and content including high profile talent through securing Heart Radio as radio partner.

 

 

 

PARTNERS:
AD Health and Safety, Westminster City Council, Clean Team, Red Caps, TFL, Metropolitan Police, Visit London, London Fire Brigade, St John’s Ambulance, SFM Security, Regent Street Association, Heart Radio. 

RESULT:
The switch on event was attended by a crowd of over 30,000

Click below to watch the film.

 

 

WHAT: ICONIC Christmas Lights switch on with SONY’S ARTHUR CHRISTMAS

WHERE: Regent Street

WHEN: Tuesday 8th November 2011

CLIENT: REGENT STREET ASSOCIATION

SPONSOR: SONY ANIMATION

MEDIA PARTNERS: Heart Radio